Real Estate Marketing

Strategies to Supercharge
your real estate business.

Real Estate Marketing

REALTOR Training

Learn from America's
most successful agents.

REALTOR Training

Real Estate Lead Generation

Use tools to mine for
more leads on and offline

Real Estate Lead Generation

Realtor Websites

Real Estate websites &
Blog sites that earn you money.

Realtor Websites and Blogs

1parkplace University - Real Estate Training Center

Our goal is to provide you with the very best in real estate sales training, coaching, Internet marketing and website SEO training, technology adoption training and tips that you can implement into your business right away.

Getting you up to speed on new technology solutions is essential for successful adoption of new technologies. This is the cornerstone of success for 1parkplace members to fully capitalize on their ability to generate the most real estate leads and mortgage leads possible.

Whether it be helping our members who are just starting out or our established members who are looking to take their business to stratospheric levels, selling homes and real estate will never be more fun.

1parkplace is built on a foundation of successful implementation of real estate websites, MLS IDX systems and real estate contact management systems to generate the most real estate leads possible.

We've got the experience, track record of success, and passion for helping you succeed that enables us to provide a wide range of training programs focused on delivering the results you need. These training programs can be on-line, pre-recorded, live, in print, or on video or digital media.

Please select from the real estate training and education menu below:

Pro Series Webinars -
Special events hosted by 1parkplace. These events are designed to bring you strategic real estate marketing, personal coaching and real estate business management topics. Take a look at the lineup of past events as well as upcoming EXCLUSIVE real estate training.

1parkplace SMART System Training -
These are specific training modules designed to help our members get up to speed on all the latest "how to's" on using your SMART system MLS IDX and real estate website solutions. These are a must for all members and these classes are available in live or recorded formats.

Daily tips & "Tweet for tips" -
1parkplace proudly introduces the new "Tweet for Tips" campaign which members or anyone can sign up to be notified (business days) daily with quick tips and advice on running your real estate or mortgage business. We will be using Twitter as the alert method for all non members.

FREE Webinar - the Art of Connecting with your Community

clock April 28, 2011 13:35 by author Steve Hundley, CEO

FREE Webinar – Wednesday May 4, 2011 – 10:00 Pacific / 1:00 Eastern

San Diego, CA On May 4, 2011 from 10 am-11:30 am PST, 1parkplace is hosting a FREE, National webinar workshop for REALTORS, brokerage management and affiliates on how to best connect with homeowners in every community.

 

The webinar is being led by Steve Hundley, CEO of 1parkplace, Inc., (www.1parkplace.com) a national real estate marketing firm based in San Diego.  Hundley has made it his personal mission to educate top performing real estate professionals on becoming even more successful by creating an irresistible influence the community they are servicing.

 

“If you are doing any farming or community marketing this FREE workshop is very timely, relevant and focused on results”, says Hundley.  It will focus on the innovative and impactful ways of reaching and connecting with every home owner or home buyer in your targeted marketplace.  The goal is to ensure that you are the first person called anytime someone is thinking of buying or selling a home in your community.

The highlights of this workshop include:

     - Dialing in a plan that is simple and effective
     - Selecting a target market that will make you the most money
     - Balancing technology, content and education for best results
     - Getting the most from social media networks like Facebook & YouTube
     - How to dominate Google for your target neighborhood searches
     - Secrets to successful direct mail campaigns
     - Creating irresistible content that separates you from the crowd
     - Bottom line:  How to dominate your target market area!

The workshop will share the strategic plan utilized to help Gregg Neuman transform his Downtown San Diego marketplace from less than 1% market share to over 15% market share in less than 2 years.  

As the number 1 agent for Prudential California Realty and the number 1 agent in the 92101 zip code, Gregg lists and sells more homes than the next 5 top agents combined and he is not an REO agent.

 

Sign up NOW, even if you are not able to make the date and you will receive a link to the recording afterwards.

Even though this is a webinar, we do have space limitations. Register ASAP. And tell a friend.

See you there!

 



1parkplace January Training Schedule

clock December 29, 2010 15:10 by author Steve Hundley, CEO

We are excited to introduce the 1parkplace University webinar series. The University webinar series opens in January 2011, we will be offering up to 8 classes a month that will focus on different aspects of the 1parkplace solution. The classes will be conducted online so you can enjoy them from the comfort of your home and will feature an interactive session structure where you can view the class then participate in a Q&A session.

These classes are great for people just learning all the capabilities of the 1parkplace system and seasoned pros looking for a refresher.

The full class schedule is listed below and all you need to do is click on the Register link to sign up. If you really want to view a class but have a scheduling conflict, please sign up and you will be emailed a video recording once the session has completed.

Class Topic: Gearing up for Marketing Success 
Class Description: This session will go over the basics of your 1parkplace solution to ensure that your settings are optimized and you are ready to start your Market Domination Project. We will be going over the Profile Page, Preferences Page, How to Upload your Agent Photo, Creating yourself as a lead, and Customizing your Welcome Letter.
Class Date and Time: January 4 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Utilizing your BOSS for Effective Sphere of Influence Management
Class Description: During this session, we will be covering how the 1parkplace Campaign Email System functions, how to edit existing Campaigns and Campaign Letters, How to create and Edit New Groups, and how to effectively use the Quick Email Tool. This will help to ensure that your Back Office is ready to send out drip campaigns and import your contact database.
Class Date and Time: January 6 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Supercharging your 1parkplace Turnkey Website
Class Description: In this session, our moderator will go over some different techniques of content that can be implemented onto your 1parkplace hosted website. We will cover how to add and edit the content of your website as well as how to change your website design. As part of this session, we will also go over how to add some SEO techniques into your specific 1parkplace website.
Class Date and Time: January 11 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Utilizing your Additional Ultimate Agent Solution Tools
Class Description: Now that you have the additional Ultimate Agent Solution tools enabled in your account, its time for you to make sure you are utilizing them fully. This session will cover How to Create and implement Custom MLS Searches, How to post your listings to Craigslist, How to add Custom Listings, and how to gather powerful information using your SMART Tracker Analytics.
Class Date and Time: January 13 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: The Importance of Importing your Contacts
Class Description: This session will cover the process of importing your current contact database and Sphere of Influence Clients into your 1parkplace account. Be sure to have your contact database ready if you would like to follow along. Also, it is best if you have already edited your Welcome Letter and added custom Groups, which can be viewed in “The Basic Account checklist for Domination”.
Class Date and Time: January 18 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: How to follow up on your Newly Generated Leads
Class Description: During this session, we will cover the simple steps in your 1parkplace BOSS for following up on a newly generated leads. This will include going into the Contact Database and researching what your clients have been looking at on your IDX tools. We will also cover how to add a new client to a campaign or assign them to a new group.
Class Date and Time: January 20 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Applying the 1parkplace Reports to your Marketing
Class Description: If you can’t track the marketing you are implementing, how do you know that it works? Using the 1parkplace BOSS Reports help you know when your traffic is beginning to have a positive trend, or a negative. During this session, learn how to pull these reports and see some of the information you can gather from specific contacts of what they have been looking at.
Class Date and Time: January 25 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: The Power of the 1parkplace Cirrus Map
Class Description: This session will cover the style and function of the 1parkplace map based search, Cirrus. We will go over the client- feel of the search as well as some of the different functions. During the session, learn what makes the cirrus search so powerful and how you can encourage your clients to use it.
Class Date and Time: January 27 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration



1parkplace Unveils January Training Schedule

clock December 29, 2010 15:10 by author Steve Hundley, CEO

We are excited to introduce the 1parkplace University webinar series. The University webinar series opens in January 2011, we will be offering up to 8 classes a month that will focus on different aspects of the 1parkplace solution. The classes will be conducted online so you can enjoy them from the comfort of your home and will feature an interactive session structure where you can view the class then participate in a Q&A session.

These classes are great for people just learning all the capabilities of the 1parkplace system and seasoned pros looking for a refresher.

The full class schedule is listed below and all you need to do is click on the Register link to sign up. If you really want to view a class but have a scheduling conflict, please sign up and you will be emailed a video recording once the session has completed.

Class Topic: Gearing up for Marketing Success 
Class Description: This session will go over the basics of your 1parkplace solution to ensure that your settings are optimized and you are ready to start your Market Domination Project. We will be going over the Profile Page, Preferences Page, How to Upload your Agent Photo, Creating yourself as a lead, and Customizing your Welcome Letter.
Class Date and Time: January 4 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Utilizing your BOSS for Effective Sphere of Influence Management
Class Description: During this session, we will be covering how the 1parkplace Campaign Email System functions, how to edit existing Campaigns and Campaign Letters, How to create and Edit New Groups, and how to effectively use the Quick Email Tool. This will help to ensure that your Back Office is ready to send out drip campaigns and import your contact database.
Class Date and Time: January 6 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Supercharging your 1parkplace Turnkey Website
Class Description: In this session, our moderator will go over some different techniques of content that can be implemented onto your 1parkplace hosted website. We will cover how to add and edit the content of your website as well as how to change your website design. As part of this session, we will also go over how to add some SEO techniques into your specific 1parkplace website.
Class Date and Time: January 11 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Utilizing your Additional Ultimate Agent Solution Tools
Class Description: Now that you have the additional Ultimate Agent Solution tools enabled in your account, its time for you to make sure you are utilizing them fully. This session will cover How to Create and implement Custom MLS Searches, How to post your listings to Craigslist, How to add Custom Listings, and how to gather powerful information using your SMART Tracker Analytics.
Class Date and Time: January 13 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: The Importance of Importing your Contacts
Class Description: This session will cover the process of importing your current contact database and Sphere of Influence Clients into your 1parkplace account. Be sure to have your contact database ready if you would like to follow along. Also, it is best if you have already edited your Welcome Letter and added custom Groups, which can be viewed in “The Basic Account checklist for Domination”.
Class Date and Time: January 18 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: How to follow up on your Newly Generated Leads
Class Description: During this session, we will cover the simple steps in your 1parkplace BOSS for following up on a newly generated leads. This will include going into the Contact Database and researching what your clients have been looking at on your IDX tools. We will also cover how to add a new client to a campaign or assign them to a new group.
Class Date and Time: January 20 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Applying the 1parkplace Reports to your Marketing
Class Description: If you can’t track the marketing you are implementing, how do you know that it works? Using the 1parkplace BOSS Reports help you know when your traffic is beginning to have a positive trend, or a negative. During this session, learn how to pull these reports and see some of the information you can gather from specific contacts of what they have been looking at.
Class Date and Time: January 25 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: The Power of the 1parkplace Cirrus Map
Class Description: This session will cover the style and function of the 1parkplace map based search, Cirrus. We will go over the client- feel of the search as well as some of the different functions. During the session, learn what makes the cirrus search so powerful and how you can encourage your clients to use it.
Class Date and Time: January 27 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration



Announcing the 2010 Real Estate Market Domination Summit

clock September 7, 2010 10:04 by author Steve Hundley, CEO

 

REDMS_banner1

November 30 – Dec 2nd, 2010 - SPACE is LIMITED – Reserve your Seat TODAY!

ticketSection-main-image

Come see the Best TOPICS, the Best TALENT and the Best STRATEGY to Dominate your market!

market-dom-image2 If there ever was an event that was designed to make a HUGE difference in your real estate career or brokerage firm positioning, this is it!  1parkplace has organized one of the most exciting, content rich, educational and strategic conferences ever introduced to our real estate industry.

Why is this unique you may ask? First of all there are NO VENDORS, what that means is pure education and not a platform for people to promote products.market-dom-image

 

Next is the lineup of sessions that are designed to provide laser focus insight to the issues affecting our industry most. These issues are much bigger that internet marketing and technology. To dominate you must be able to execute on a balanced plan of attract, you need to know how your competition is analyzing you and what steps you must take to crush your competition.

Where other events have information, the Real Estate Market Domination Summit has a well rehearsed and choreographed educational strategy, where the topics are focused on achieving results.

transactions1z Then top it off with the industry’s most sought after, leading experts in their field, all hand selected to provide that deep perspective from those people who are actually practicing what they preach. Experts in real estate marketing, news media, technology, social marketing and even politicians to share how they organize communities to gain mindshare and votes.

 

We pulled all the stops out for this event”, says Steve Hundley, CEO of 1parkplace. “We wanted to produce the greatest event ever delivered for real estate market domination and we started by choosing the best topics, best talent & best venue.”marketPie

We are in a place right now where 90% of the industry thinks their entire objective is high rankings in Google in order to  dominate their market and that short sided thinking is going to open up the door for anyone with a well conceived, balanced market domination strategy.

From our perspective, the best results happen when you apply the following ratio of investment and effort; 60% offline marketing, 30% online marketing and 10% technology. This Summit is going to layout specifically, with actual case studies of real success, how brokerage firms and top agents are currently crushing and dominating their markets with the lessons learned from the event.

liveOnSiteIf you have any interest in market domination and you are committed to success in your virtual-summit2market place, then this is an  event you will NOT want to miss.

There are even two attendance options. LIVE at the world famous “Hotel del Coronado” in San Diego, CA or VIRTUAL whereby you can attend from the comfort of your home or office.

Seats are going fast! Are you ready? http://www.realestatemarketingsummit.com/

 



How to dominate your real estate market with hyper-local marketing

clock August 19, 2010 09:32 by author Steve Hundley, CEO

        Hundley_headshot-smaller

Attention brokerage firm CEO’s and team leaders – Do you want to clobber your competition?

If yes, read on…

>>To VIEW the recorded WEBINAR >>> Click this Link

Event was held Aug 25, 2010

 

How to dominate your real estate market… with hyper-local marketing!

If you ever wondered how your competition is getting in front of you either online or offline or worried that that you have competition gaining on you, then don’t miss this workshop. It will uncover the secret tools and techniques being used against you in today’s real estate marketing.

In this case, it’s all about leading. You can’t be considered the dominator in your market if you are not in first place. If you are in first place, you need to protect your territory. This workshop will show you how.

Here is a power packed live online workshop, lead by real estate marketing expert Steve Hundley, CEO of 1parkplace, Inc. that will reveal how brokerage firms and top agents are dominating their market area with the use of hyper local marketing. Hyper-local marketing combines the strategic mix of online marketing, social networking and traditional print to dominate their target neighborhoods and subdivisions.

The result of a properly executed hyper local marketing strategy will be better connection to residents in every area you focus on, enhanced productivity of and development of associates who work in the farm areas designated as hyper local targets and a tremendous edge in recruiting top agents in your marketplace.

Specifically we will uncover the secrets to the following:

- Defining Total Market Domination and Hyperlocal marketing

- Learn how you can “own” our your own neighborhoods & towns

- Blogging and website strategies to power up to the top of Google rankings

- Strategies for building a dynamic Facebook & social networking community

- How to develop your agents as “ambassadors” to your hyper-local mission

- Direct mail & ad strategies that are proven connect to the community

- The process of conducting your own “Real Estate Town Hall” meetings

- Interactive question and answer session

“In just 720 days, my market share of the 92101 zip code has gone from .5% to 11% with the implementation of this hyper-local marketing system. That’s HUGE!”

Gregg Neuman – CEO The Neuman & Neuman Team
Prudential California Realty
San Diego, CA

 

Seats are limited so reserve yours now! If you are not able to make it, a recording of the event will be emailed to so long that you are registered.

About the speaker:

As CEO of 1parkplace, Inc. Steve’s passion is to develop the most cutting edge real estate marketing systems and technology solutions for America’s top REALTORS and brokerage firms. He founded 1parkplace in 1995 after a 10 year successful real estate career listing and selling homes in the Silicon Valley of California.

1parkplace is an industry leading real estate marketing and technology solutions provider that develops custom lead generation systems, contact management systems, website technologies, hyper-local marketing systems, strategic SEO solutions and real estate social marketing systems for maximum sales results.

Steve is also recognized as an industry educator and recently formed the 1parkplace University where he has hosted exclusive training events delivered by top industry veterans. Steve is also a former faculty member of the University of California, Los Angeles (UCLA).

As an innovator, Steve constantly strives to blaze new trails and his company continues to grow at record pace as its supports a growing number of US real estate brokerages and sales associates with industry leading strategies.



Contact Us

888.425.2300 toll free
858.673.6022 phone
858.673.6014 fax

Our Offices

1parkplace Inc.
10875 Rancho Bernardo Road
Suite 100
San Diego, CA 92127
REAL ESTATE LEADS
IDX SEARCH
DRIP EMAIL CAMPAIGNS
WEBSITES AND BLOGS